Blog

122 posts
2025
Did you know about my coworking podcast? 👀
July 22, 2025
2023
Interview with Cat Johnson on the Coworking Out Loud podcast (video)
October 20, 2023
Interview with Liz Elom on the GCUC Community Podcast
August 11, 2023
2022
Aiming to be ubiquitous
November 23, 2022
A system for managing your marketing
November 18, 2022
2020
What I see happening in coworking
October 29, 2020
Run your own race
April 17, 2020
Webinar: Finances, Communications, and Marketing During Covid-19
March 28, 2020
The Definitive List of COVID-19 Resources for Coworking Spaces [Updated Regularly]
March 26, 2020
The Definitive List of COVID-19 Resources for Coworking Spaces [Updated Regularly]
March 26, 2020
Nurture your audience
March 25, 2020
Essential services
March 23, 2020
A case for optimism
March 18, 2020
Marketing advice for coworking spaces during COVID-19
March 17, 2020
What to do if you're not sure what to do
March 2, 2020
Why you're succeeding (or failing)
February 4, 2020
2019
This might be why your coworking space is struggling
November 13, 2019
A secret weapon for your sales copy
November 7, 2019
Why you should work on your marketing daily
October 31, 2019
Should your marketing be "good enough" or perfect?
October 25, 2019
How important is design in your marketing?
October 18, 2019
The lost art of social media
September 26, 2019
How to balance short-term and long-term thinking in marketing
September 26, 2019
Why you should actively seek critical feedback like your business depends on it
September 23, 2019
Nobody wants to read your sh*t
August 22, 2019
How to get business results with your blog
August 9, 2019
The first thing I notice when looking for a coworking space
August 7, 2019
How to generate "marketing gravity" for your coworking space
August 6, 2019
What does this say about you?
July 31, 2019
How far would you travel?
July 29, 2019
How marketing compounds like interest
July 23, 2019
Momentum and inertia
July 3, 2019
Values-driven marketing
June 12, 2019
Why you should have a 'Why Us' page on your coworking space website
June 3, 2019
The tangible benefits of surveying your members
May 23, 2019
How to do surveys without annoying your members
May 21, 2019
4 surveys to improve your coworking space's marketing and retention
May 17, 2019
How to choose a domain name for your coworking space
May 15, 2019
Why retention is so important for your coworking space
May 9, 2019
Marketing your coworking space when you have no direct competition
May 8, 2019
How to create a core strategy for your coworking space
May 6, 2019
Which would you rather be?
May 2, 2019
My stats in April (and some takeaways)
May 1, 2019
How to turn your website into a well-oiled sales machine
April 30, 2019
Four-word positioning statement
April 29, 2019
Do good things
April 26, 2019
The art of pre-selling anything
April 24, 2019
Start loose, then tighten
April 23, 2019
Analyzing the website of a 99% full space
April 20, 2019
99% full
April 19, 2019
How to start pre-selling your first location
April 18, 2019
Is there such thing as bad marketing?
April 16, 2019
How to write words that get read online
April 13, 2019
Law of incremental change
April 11, 2019
Don't make me think: a tip for designing a coworking space website that converts
April 5, 2019
Rivetingly remarkable
April 3, 2019
Positioning the competition
April 2, 2019
How to see your competitors' Facebook and Instagram ads
March 30, 2019
Getting specific on who you serve (and why)
March 28, 2019
Nothing is for everybody
March 27, 2019
How to create your own reputation
March 19, 2019
Measuring success on social media
March 14, 2019
The Top of Mind Strategy
March 5, 2019
The myth of competition
February 21, 2019
I just bought a $479 ebook
February 15, 2019
How to turn your coworking space features into benefits people buy
February 14, 2019
Using features AND benefits to make your marketing stronger
February 13, 2019
How to create a marketing strategy for your coworking space
February 8, 2019
How to turn sales conversations into powerful marketing — Everspaces
February 7, 2019
The second most powerful force in marketing
January 29, 2019
How to make your coworking space less intimidating to potential members
January 24, 2019
How to out deliver the competition with the Plus One Principle
January 17, 2019
4 steps to defining what makes your coworking space unique
January 14, 2019
The 3 principles of world-class marketing
January 7, 2019
2018
11 things to do for free before you hire a marketing agency
December 31, 2018
Strategy is making tradeoffs
December 27, 2018
Why people choose your coworking space (or not)
December 20, 2018
How to make your competition irrelevant
December 17, 2018
Is your analytics a leaky ship?
December 14, 2018
Should you offer founding member pricing for new locations?
December 13, 2018
Ask these two simple questions to new members
December 5, 2018
Using a CRM to track the source of leads to your coworking space
December 2, 2018
Podcast Interview: Demystifying Google Ads for Coworking Spaces
November 30, 2018
The premise of your coworking space
November 19, 2018
Being Remarkable: The Waffle House Index
November 16, 2018
How to do influencer marketing for coworking spaces (the right way)
November 15, 2018
How to get two ads to appear in Google search results
November 13, 2018
Can you compete with WeWork's SEO budget?
November 6, 2018
How to compete with WeWork
November 5, 2018
Tracking your Acquisition Cost (AC) to help calculate the ROI of your marketing
November 2, 2018
How to come up with an Allowable Acquisition Cost (AAC)
November 1, 2018
Knowing the lifetime value of your members
October 31, 2018
10 features your coworking website should have before you start advertising
October 30, 2018
Three Things Politicians Taught Me About Marketing
October 21, 2018
How to think about choosing your next location
September 30, 2018
The "Be Everywhere" Strategy for Coworking Spaces
September 29, 2018
These people are the best marketers of your coworking space
August 2, 2018
3 things to know about advertising
May 4, 2018
What makes you different?
May 3, 2018
Marketing to your members - part two
May 2, 2018
"Marketing" to your members
May 1, 2018
Nutella Differentiation Strategy
April 30, 2018
A common SEO mistake
April 29, 2018
How to do social media for coworking spaces properly
April 28, 2018
A secret to writing great website copy
April 27, 2018
Comparing Regus and Spaces - Part Two
April 25, 2018
Comparing Spaces and Regus
April 24, 2018
The 5-second test
April 23, 2018
The trade-off
April 22, 2018
Does your website pass this test?
April 21, 2018
Thought of the day
April 20, 2018
The difference between coworking "consumers" and "customers"
April 19, 2018
Dog groomers and coworking spaces
April 18, 2018
How to multiply your best members
April 17, 2018
If you had to choose...
April 15, 2018
Using Posters and Flyers to Attract Local Coworking Space Members
March 21, 2018
Should You Give Away Event Space to Attract New Coworking Members?
January 7, 2018
2017
Do These Things to Raise Your Coworking Member Retention Rates and Increase Profits
June 5, 2017
Gain Media Coverage for Your Coworking Space Using This Simple Strategy
May 15, 2017
Should You Niche Your Coworking Space?
March 1, 2017
The Million-Dollar Closet: How to Sell the Features of Your Shared Workspace
February 9, 2017
How to Make Your Coworking Space Stand Out in a Competitive Market
January 25, 2017